Idatha ibonisa ukuthi eminyakeni emihlanu edlule, abathengi ekuthengeni izigaba zamaphepha "ephepheni leduku" ikakhulukazi, futhi njengoba isidingo sabathengi siba sihlukahluka kakhulu, izinkampani zemikhiqizo yephepha zithuthukisa izigaba ezintsha futhi kancane kancane zithole umusa wabathengi, ukwakheka kwemikhuba emisha yabathengi kanye isidingo.
Njengoba izinkampani zephepha ziqhubeka nokwandisa futhi zithuthukisa, ukuthuthukiswa kwemboni yephepha ukuze kugcinwe ukuthambekela okuhle, imikhiqizo emisha ibheke ekuqondisweni okukhethekile kanye ne-boutique.
Ngo-2022, imakethe yomama nengane izoba ingxenye yemakethe ekhula kakhulu, enezigaba ezihlukene zamaphepha ezifana namathawula kakotini wezingane, iphepha eliwukhilimu wezingane kanye nezinto zokusula ezimanzi zezingane zonke ezikhula kakhulu, lapho abathengi benaka kakhulu “umsebenzi” wenkampani. imikhiqizo. "ukuphepha" "ukwenza", amabhizinisi alwela ukunikeza abasebenzisi umuzwa onethezeke kakhudlwana. Ngesikhathi esifanayo, inani labafundi basekolishi abathenga imikhiqizo yephepha likhule ngo-96% unyaka nonyaka, futhi amandla emakethe yekhampasi awanakubukelwa phansi. Enqubweni yokuthuthukisa umkhiqizo wesikhathi esizayo, amabhizinisi kufanele anake kakhulu indawo emile yamathrendi okusetshenziswa kwephepha.
Njengoba ukucwila kwe-supply chain kanye nengqalasizinda ithuthukiswa kancane kancane, imikhiqizo eminingi izotholakala ezindaweni eziningi futhi abathengi abaningi bangathenga imikhiqizo yephepha ku-inthanethi, futhi imakethe ye-sink izoqhubeka nokuba imakethe ekhulayo. 2018 kuya ku-2022, ingxenye yokuthengiswa kwephepha emadolobheni asezingeni lokuqala izohlala iphezulu, kuyilapho ingxenye yemakethe ye-sink izoqhubeka nokukhuphuka. Izinkampani ezifanele kufanele ziqhubeke zigxile emakethe ezikayo ukuze zihlangabezane nesidingo sabathengi sephepha lempilo yansuku zonke.
Abathengi banaka kakhulu ukunethezeka nokunethezeka kwemikhiqizo yamaphepha, futhi bafuna ikhwalithi ephezulu nephezulu yemikhiqizo, futhi amagama angukhiye asebenzayo afana nokuvala inzalo, ukukhipha amagciwane kanye nokuhlanza ashiwo kakhulu. Thatha ama-wat wipes ajwayelekile njengesibonelo, ukuhlanzeka namandla okuhlanza okusula okumanzi kuphakeme kunamathawula ephepha ajwayelekile, futhi abathengi balula kakhulu lapho bephuma beyogeza izandla futhi babulale amagciwane, futhi izinto zokusetshenziswa ziphephe kakhudlwana, ngaleyo ndlela zilethe ukuzinza. ukwanda kokuthengisa. Kunconywa ukuthi uma izinkampani zithuthukisa futhi zithuthukisa imikhiqizo yazo, kufanele zibe nokuqonda okuphelele ngezidingo zangempela zabathengi futhi zithuthukise ulwazi lomsebenzisi.
Iphepha lasekhishini, izicubu zobuso, amathawula esandla, iphepha lasendlini yangasese.
Isikhathi sokuthumela: Jul-04-2023
